Tuesday, 24 January 2012

Evaluation Question 2-

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)? 


The main obvious link between my music video, digipak and advertisement is the dress that Charlene is wearing in the music video. I decided to have Charlene wearing the dress for the front of my digipak and also as the image on my advertisement poster. I decided to use this image as I thought it would show a direct link to my music video.  Another successful link between my advertisement poster and my digipak is the colour of the writing which is a pale shade of blue, but also the font style. I chose to use an unusual font style called Jenna Sue. I chose this font style as I thought it was sophisticated and girly and would suit well with the genre of my music video.



I think my ancillary products link well with my music video as i think there is a distinct link between my music video and my digipak and advertisement. I think my front cover of my digipak shows my artist charlie Jayne as being happy and girly, this is how we see Charlie Jayne at the end of our music video.  For the inside panels of my digipak I decided to use a black and white image of Charlie Jayne, I decided to use a black and white image of Charlene as I thought this would show a clear visual link of how Charlie Jayne was feeling at the beginning and middle of the music video.  For the second inside panel I decided to use  the petals of a rose, when I first took the picture of the rose the rose was in fact red. But I decided to change the colour to black and white as I thought it would link better with the black and white image of Charlie Jayne. I also thought the black and white rose would symbolise sadness, the emotion our artist Charlie Jayne is portraying during the music video.
My advertisement poster
The dress from the music video
My main inspiration for my digipak and advertisement was Ellie Goulding. For my digipak Ellie Goulding inspired me because i thought her album cover was really simple but it was still effective. I mean the digipak is not cluttered it just has a simple image of the artiust and the artists name and the album name. 

I think my music video and my ancillary products are very successful, as I think they have a direct link between each other. Whether it is from the images that I used or from the font style that I have used.  I do think that my target audience would be attracted to my ancillary products as I feel that I have stuck to the genre of my music video and have kept them very simple. Maybe to some people they might not like my ancillary because they are plain but I think I have advertised my ancillary products well. Another reason why people might not be attracted to my music video or ancillary products is because they might not want to watch a music video in which they see a young girl upset and depressed because her boyfriend has cheated on her. 
   
Just need to add a mini video.

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