Evaluation question 2

How effective is the combination of your main product and ancillary texts?

I chose my pictures for my digipak and advertisement so that they would be similar and so that the audience would be able to see and this and make a link between the video and digipak and advertisement.  This is exactly how each one links and how and if its clear to the audience.

In this clip below it shows a mid shot of our artist which we made to be black and white because its part of one of the artists flash backs.  I chose my image because of this clip, I think that the make-up and hair is similar and the angle that she is being shot from is also the similar.  I think that the audience will see the similarities in the clip and the image, there both in black and white and both from the same angle, I think it makes it easier for the audience to make link between the two. 

 

I decided to use this image because when we had recorded this bit of film I happened to be filming at the time and I thought that the mid shot was really beautiful and outstanding.  Although the artist isn't wearing the exact same dress you can still see that she has a dress of the same style and of a yellow colour.  I think the dress really stands out in this video because other than the dress the artist doesn't wear anything as nice and as fancy, she wears quite casual clothes.  My audience will see the dress and automatically notice that shes wearing a similar dress in the advertisement and front cover.  Her appearance will catch their eye.

  This image I chose more just because I loved the image, and I thought it would look lovely as a back cover.  But I also thought that the background was similar to when the artist is performing over a bridge.  I thought the background is very important as it indicates where the artist is from, and fans take intrest in this.  Again the angle in this image (above)and in the clip (above) is very similar and I really liked this angle in the picture.

I chose this image after watching are video for the millionth time!!! I loved the long shot of our artist in the video and wanted the same for the advertisement, through out my planning  I changed a lot of things but this is the one idea that I wanted to keep!  Again the dress is very recoganisable and my target audience will link the two together and they will know that the advertisement and digipak belong to this music video, as my artist may have a few albums released.

I think that my digipak and advertisement are extremely successful because they include eye catching pictures with bright colours, the artists make-up and hair is very clean and I have stuck to the three colour limit, I also only use one font through out the whole digipak and advertisement.  The font I used was called Bell MT,  I chose to use this font because it was simple and easy to read yet more attractive and interesting than Arial.  I also think that the genre is shown through the images that I have used and that will attract the Pop and Indie audience, also some audience members will relate to the song listings.  I decided to add Facebook, Myspace and Twitter signs to my advertisement as well as the artists official website and Blackberry bar code because I thought that this would attract readers that have a Blackberry or Facebook, Myspace or Twitter to want to listen to Charlie Jayne's music.  I also think that my digipak and advertisement will be very successful because they are plain and stand out easily.  They will be successful because they are just what my target audience is looking for, my target audience will automatically be attracted to the colours fonts and images I have used.