For the music video to fit the ancillary product was quite hard as the visual effects in it are very mellow and the only thing that could be used was the actual costumes, artist or emotional expressions. So for me I decided to go with just using my artist in every shot on my ancillary products as well as bringing some of the same emotions to the images the same as in the music video.
Work that I was influenced by:
http://www.trendingrecords.com/wp-content/uploads/2011/03/Ellie+Goulding+Bright+Lights2.jpg
http://cdn.rtny.uproxx.com/wp-content/uploads/2010/10/pink-friday.jpg
http://image.lyricspond.com/image/j/artist-jennifer-lopez/album-jlo/cd-cover.jpg
http://vtv6.com.vn/uploads/outtahere.jpg
Planning for my ancillary products that i did before.
Wordle used
Before doing anything for my digipak and advertisement i had to make sure i planned the design of it as well as the content.
Another link that I made was to include flowers on both my digipak cover and advertisement and on her costume, I used this because in the music video there was a lot of nature shown in scenery shots as well as when the artist did singing shots. I thought this would work well in promoting the artists style and would be clear to the audience on her approach to her ‘feminine’ side. This could work well to reach out to girl audiences much more then men which can be a good and bad thing. But overall our target audience would be young - mature girls.
The third thing that links is to way my artists looks, on my ancillary products I tried to make her make up and hair look very similar to what she had on in the music video, calling it a more ‘natural look’ here this could work well with trying and put across good attitude towards female audiences and set good outlooks on celebrity appearances.
I think this is important because it can bring my artist out of the normal ‘stereotype’ look. I think this can be very clear to notice for example artists like ‘Ellie Goulding’ have the same approach to this look.
Fourthly another thing that was important to link was the text meaning the name of the artist and promotion of the ‘single’ (music video) song choice.
Here I made sure I put the artists name on my front page for my digipak and advertisement to make clear to the audience who she is. With out this the artists has no proper identity and would become confusing to the audience and even some fans unless the artist is well known worldwide for example ‘Rihanna - Talk That Talk.
With my digipak I also made sure that some of the song titles on the back panel linked to the sad emotional state of the artist from the music video e.g ’im done’ or ’all in the mind’
Before doing anything for my digipak and advertisement i had to make sure i planned the design of it as well as the content.
One of the main links between my music video and ancillary products is the artist, this was very important for promoting the artist and with out her on the my digipak and advertisement it wouldn’t be clear to the audience who she is and what she’s trying to put across to new fans.
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| Artist with scenery |
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| High angle of scenery |
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| Flower pattern on digipak |
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| Flower pattern on advertisment |
Another link that I made was to include flowers on both my digipak cover and advertisement and on her costume, I used this because in the music video there was a lot of nature shown in scenery shots as well as when the artist did singing shots. I thought this would work well in promoting the artists style and would be clear to the audience on her approach to her ‘feminine’ side. This could work well to reach out to girl audiences much more then men which can be a good and bad thing. But overall our target audience would be young - mature girls.
The third thing that links is to way my artists looks, on my ancillary products I tried to make her make up and hair look very similar to what she had on in the music video, calling it a more ‘natural look’ here this could work well with trying and put across good attitude towards female audiences and set good outlooks on celebrity appearances.
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| images from ancillary products |
Fourthly another thing that was important to link was the text meaning the name of the artist and promotion of the ‘single’ (music video) song choice.
Here I made sure I put the artists name on my front page for my digipak and advertisement to make clear to the audience who she is. With out this the artists has no proper identity and would become confusing to the audience and even some fans unless the artist is well known worldwide for example ‘Rihanna - Talk That Talk.
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| Rihanna logo |
Mistakes
One mistake I did make though was not including the name of the music video song in the song titles as well as the promotional advertisement. But in real life I would have defiantly included ‘cry me out’ . But considering this mistakes not all albums or advertisements include certain songs because of management or label decisions.
Overall I think my target audience would like the design and text because it is very easy to read and the colours work well to compliment each other. And on the other hand not like it because it doesn’t show a clear link between the music video and ancillary products.
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