Friday, 13 January 2012

Evaluation: QUESTION 1.

1: In what ways does your media product use, develop or challenge forms and conventions of real media products?


I was influenced by a number of videos within the pop/acoustic music genre, mainly performed by female artists as they are more likely to bring out ideas for my own music video (where the performer is also female).

Due to the song choice being quite slow with the lyrical meaning of love and heartbreak, it was an obvious choice to look onto videos such as Adele and Beyonce. I was also keen on researching emerging artists such as Kina Grannis.

First and formost in terms of Andrew Godwin's theory our video was initially set out to be illustration; where the video tells the story of the lyrics. However during the production of filming it, slight changes were made as most parts of our filming were improvised (due to filming very last minute) - our music video ended up being partially amplified and illustrated.

Shots of Illustration from my music video:


"you can keep talking, baby im walking away" (8)
- as you can see, when these lyrics are sung out, Charlie Jayne walks away from the camera.


"The pic on your phone, proves you weren't alone" (8)
Although Charlie is not exactly looking at his phone but her own, this still shows that he is always late home and suspicion picks up that hes cheating on her.


"who, what or where, we're through" (8)
he walks out the door symbolising the end of their relationship.

Shots of Amplification:




Adele
A number of Adele's songs are about personal experience on love. When I watched her music videos I noticed she appeared in all of them, as an emerging artist herself back in 2009(ish) it was crucial for her to appear in all of her videos, as she needed to sell her image to the media audience.

Charlie Jayne is also an emerging artist and needs as much promotion as possible in order to sell. It came to an obvious conclusion to make Charlie Jayne star in her own music video, and that was when I volunteered to be her.


A song can become great by the emotion put into it, and so the performance plays a big part in this. Adele's body language and facial expressions are soo captivating that she connects to the audience very well. Watching her video to 'Someone Like You' really made me tear! :')

Adele

(This is a quick animated gif of a specific part of her music video 'Someone Like You' - I used gifninja)


My group and I were also inspired by the effects used in this video, in specific - the black and white filter. I felt that straining the colour away could enhance the current lyrics being sang, the audience would not be distracted by the colour and instead, concentrate on the lyrics.
I think the black and white filter on Adele's video was very well used. Adele being a very simple person with an amazing voice does not need anything bizarre and over the top in her music video. Her powerful voice and meaningful lyrics are enough - and so the use black and white throughout the whole video was a good move to make.

In response to this, my group and I also added black and white filters to our music video, however it was not used through out the whole video and only use during the 'memory scenes of Charlie Jayne and James' (James played my Adekunle)  


 
 


As most of the filming was outdoors, and was filmed during the Winter, it was necessary to be smart with the outfits of the performers, common sense is more of the term i was looking for! Charlie Jayne's bench base track consists of a winter coat and thick scarf just like what Adele was wearing...(minus the thick scarf)





So for Adele's 'Someone Like You', it was the Editing and the Mise en Scene of  body language and costume that influenced our music video.


As for the concept of our video I would say it was mostly inspired by, Beyonce's 'Best Thing I Never Had'.


One of our locations was set in a private park called Golders Green, it was my idea to set it there as i felt it would be very similar to Beyonce's music video, also as the New Charlie needs to be shot in a beautiful location to match the dress code.
I have been to Golders Hill Park many times before and knew about the arch there which strongly relates to the scene of Beyonce prancing around in the dress underneath an arch. This part of Beyonce's music video is very well known. When other media students watched it, they knew straight away that our idea originated from her. This type of copying is called intertextuality, as we copied the concept and the misen en scene from her.





The black and white shots are the memories of her relationship with James (Ade), we got this idea off Beyonce's camcorder recorded style of her prom night with her ex boyfriend, however we filmed ours in black and white to make the clips distinctive that they are filmed in the past whereas the coloured clips are the present day.
We also bordered our clips with a black thick frame just like beyonce's one below.




As for Charlie's second outfit, we were inspired to copy Beyonce's wedding dress and i so i managed to borrow a dress off my friend to do this. Our aim was to contrast the depressed Charlie with the new Charlie as the new Charlie has gotten over the break up and feels happier and beautiful than ever, whereas the old Charlie was sad and gloomy which is why she was soo wrapped up in clothing metaphorically meaning she is soo wrapped up in the past.

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