Evaluation: QUESTION 2.

2: How effective is the combination of your main product and ancillary texts? (Your video, digipak and advertisement)?

Although i personally feel that my ancillary products are successful in a way they look professional, i also personally feel they do not link much back to my main product. However I created a theme within the whole production of the ancillary products to help relate it back to the music video. The theme is 'natural.'

Our music video was mainly set outdoors, the scenery in Golders Hill park was beautiful and I fell in love with the elegance and natural landscape, the private garden was full of nature and sculptures which is an art form.

This image can represent the natural forms from the location that appeared in our music video.

Natural forms also related back to some parts of the music video, like this scene for example shows off her dress as well as the surrounding greenery. The colour of her dress can reflect off the colour scheme of the album cover, her dress also contains flower embellishments which can be portrayed through the flower motif on the digipak and advertisement.

If you look closely at one of the fonts used in my digipak it strongly relates back to the theme 'natural' as it consists of tree branches on each letter.

I believe my music video was very successful in terms of promoting the face of the artist, more successful than it does in my ancillary products especially as my face is not is not on the front panel, this will be hard for audiences/fans to find Charlie's Album in store as they do not expect to be looking for a sketch of a face rather than a picture of Charlie Jayne, however the promotion on the A4 advertisement can help them as my face appears on that instead, also if a commercial was to be made of the release of Charlie Jayne's album then that will surely contain imagery of the album cover so that music audience/fans would know what to look for in stores.

Also due to the shift of analogue to digital, her album can be bought online from itunes and websites like play.com and hmv.com. Audiences can type Charlie Jayne straight into the search tab as well as her album name 'living with fiction' and she will come up immediately. The song 'Cry me out' can also be typed in if the audience lack in the knowledge of the artist and album name, cry me out will be tagged onto her product and so the album will still come up as possible search results. So whether or not her face is in front of the album or not, her music can still be found due to the advance technology in this current generation.

I feel that my digipak and advertisement are very effective and relate to each other due to both of them consisting in all of the images, back grounds, text and font used. So if passer bys come across the poster they will know what exactly it is they are looking for in stores (which is something with the yellow stained background, fashion sketch flower motif and handwritten fonts) not forgetting the advertisement contains the artists name and album in bold.

Also you can determine what type of music genre the album consists of when looking at it, due to the flowers and soft nude colours which makes it very feminin, audiences will know that it is a female artist which leads onto the types of song being very girly, then leading onto the lyrics being about love or anything love related. (This only consists of the judgemental skeptical public) those who judge a book by its cover. Cry Me Out is about love which can be seen through the ancillary products.

Although not much of my music video relates to the ancillary products I still feel they are both very effective productions and I am very happy with the outcome of both. If my digipak were to be sat on the shelves next to top artists, i feel that it stands out quite a lot catching a lot of female attention and will be successful in getting picked up in stores to be considered on buying. My album cover or poster (depending whether they are on the streets walking past the poster or in the music store looking at the album itself) will automatically attract audiences who are arty, due to the fashion sketch, country music  loving people due to the colour scheme and young adults mainly females aged 10 - 25 years due to the artist being female and the flower motifs.