Carol Vernallis

Carol Vernallis studied editing and camerawork closely in music videos. Carol Vernallis main points on camera work and editing were;-

• Continuity editing was broken down in order just to draw attention to what was important on screen.
• The camera may move in time with the music.
• Jump cuts were often used
• "The master shot" also known as the base track is used to give the music video a structure.
• Edits such as wipes and special effects were added to be really obvious.

A few examples of music videos that illustrate Carol Vernallis ideas include;-

I chose Ed Sheerhan's- You need me I dont need you. As a good example of Carol Vernallis ideas, as to me this music video portrays Carol Vernallis ideas of that a base track is used to give the music video its structure. I think the base track gives the video its structure as when the video first starts you have a track in the background before the song starts. Also the camera moves in time with the music. The editing is also very tight and obvious and makes the music video flows better. As when you have the dancers dancing, the dancers are in time with the pace of the music.

Another example is