The most common function of a music video is to promote the artist(s) and entertain an audience. Music videos differ in a way to fit the genre of music as well as being a representational image of an artist's personality, style of performance as well as presentation in the music business.
Music is always on high demand, a tough expanding industry full of competitors that increase every year. As an artist in the industry it is essential for them to promote themselves as much as possible in order to be discovered by the public. Music videos are an ideal way of doing this as many people watch TV and surf the interent, which are very fast at broadcasting due to the types of distribution companies. TVs have music channels such as MTV,TMF and VIVA, and as for the internet such popular websites like youtube are also used. They can also be streamed on social networking sites.
Differing music videos from each other can broaden to it's target audience which can allure a larger crowd.
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