Importance And Function Of Digipaks

The main importance of a digipak and the function, for the artist and music industry is the basic fact of being able to:

• Connect to true fans in a art form way and for ways to engage the audience through style and appearance.

• For promotion which is used on the Internet, billboards, adverts and more

• Bring more profit into the music label (they are more expensive)

• Helps comeback piracy

• Attract new audience

It makes fans think of value, encouraging us to part with our money to buy something special. Sometimes digipaks even come with posters and free fan goodies products.
And with the style of the artists and genre, it also helps the music industry by bringing new ideas and finding out new ways to bring more money in.